Case Study cPRIME

Performance-wear company that develops products designed to promote balance, strength, and flexibility. Brand ambassadors include professional athletes and other prominent celebrities.

Identity

Create a brand and messaging base that communicates the promise of the technology wearable to everyday users.

Product Consulting

Design, source, and manufacture a product line that incorporates technology and appeals to a broad audience.

Photography

Develop an photo asset library with the celebrity sponsors demonstrating how the technology impacts them.

Identity

Create a brand and messaging base that communicates the promise of the technology wearable to everyday users.

Execution:

We created a brand name to highlight the role that lights plays in the technology and a visual identity system built around the shape of the band and buckle system that came to define the product line.

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Product Consulting

Design, source, and manufacture a product line that incorporates technology and appeals to a broad audience.

Execution:

In partnership with overseas factories, we managed costing and materials selection as we designed the complete line of products and their packaging. In this capacity, we operated as the stateside manufacturing and design partner for brand and product.

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Photography

Develop an photo asset library with the celebrity sponsors demonstrating how the technology impacts them.

Execution:

We created the master campaign concept and served as the producer for a series of location shoots across the U.S. The shots were built into a series of brand advertisements for use in print, web, and trade publications.

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