Case Study CO Bigelow

C.O. Bigelow is America’s oldest apothecary. The 170-year old brand, owned by The Limited, was in need of an outside marketing partner to provide brand development services for their nine stores.

Brand & Signage

Bring a brand, created in 1838, to the 21st century while maintaining the integrity of its character and tradition.

Execution:

Tractorbeam developed a brand essence book to drive the brand rebirth. Later development included monthly window display design and production, development of a quarterly newspaper, and store environmental signage. Throughout the year, we worked in concert with their internal team on product development and private label packaging.

CO_Bigelow_CS_2015_Intro

 

CO_Bigelow_CS_2015__

CO_Bigelow_CS_2015_3_4

 

CO_Bigelow_CS_2015__11

CO_Bigelow_CS_2015_3_CO_Bigelow_CS_2015__13

CO_Bigelow_CS_2015__14CO_Bigelow_CS_2015__15

 

CO_Bigelow_CS_2015__16

CO_Bigelow_CS_2015__17

 

CO_Bigelow_CS_2015_3_2

 

CO_Bigelow_CS_2015_3_3

 

CO_Bigelow_CS_2015__20

 

CO_Bigelow_CS_2015__21

CO_Bigelow_CS_2015__22

CO_Bigelow_CS_2015__23

 

CO_Bigelow_CS_2015__24

CO_Bigelow_CS_2015__25CO_Bigelow_CS_2015__26

Related Projects