C.O. Bigelow is America’s oldest apothecary. The 170-year old brand, owned by The Limited, was in need of an outside marketing partner to provide brand development services for their nine stores.
Bring a brand, created in 1838, to the 21st century while maintaining the integrity of its character and tradition.
Tractorbeam developed a brand essence book to drive the brand rebirth. Later development included monthly window display design and production, development of a quarterly newspaper, and store environmental signage. Throughout the year, we worked in concert with their internal team on product development and private label packaging.