Case Study Billy Jealousy

A leading men’s skin care line with distribution in over 700 retail doors, including Nordstrom, Sephora, and Target.

Product Strategy

Develop a go-to-market strategy for a startup brand looking to penetrate a small, but rapidly growing market segment.

Brand Photography

Create a series of characters to portray the Billy Jealousy product categories and the distinctive brand image.

Brand Inspiration

Demonstrate how the brand can grow beyond skincare to become a true lifestyle brand.

Product Strategy

Develop a go-to-market strategy for a startup brand looking to penetrate a small, but rapidly growing market segment.

Execution:

Tractorbeam developed a brand concept around the everyman who isn't every man. Brand development included brand name, identity, merchandising strategy, and retailer pitch presentation.

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Brand Photography

Create a series of characters to portray the Billy Jealousy product categories and the distinctive brand image.

Execution:

We selected a true cast of characters to represent the brand philosophy and photographed them a variety of humorous, quirky, and potentially dangerous scenarios. Brand photography found its way into packaging and national print campaigns.

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Brand Inspiration

Demonstrate how the brand can grow beyond skincare to become a true lifestyle brand.

Execution:

We developed a brand inspiration book to encourage product designers, the internal sales team, and retail partners to think beyond the bottle as the brand grew to encompass apparel and accessories.

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