Case Study Belmont Hotel

How do you revive a still-living legend? By going back to the beginning. The Belmont Hotel is Dallas’ most unmistakable hotel property, transporting guests to a place unlike any other in the city.

Discover The Past

Uncover the rich history of a Dallas icon in order to tell the story to a new generation.

Back To Black

Refresh the brand visual identity by returning to its simple, mid-century roots. Create a brand that looks timeless because it actually is.

A Visual Testimony

Let the property itself do the heavy lifting by creating a photo and video library that immerses viewers in the Belmont experience.

Discover The Past

Uncover the rich history of a Dallas icon in order to tell the story to a new generation.

Execution:

Opened in 1947 as Belmont Motor Lodge, the hotel had many incarnations, yet has always represented a respite for weary travelers, an iconic piece of the landscape, and a representation of the best that Dallas has to offer. We looked into this history - combing through library archives and publications from long ago to discover forgotten assets and resurrect a past life.

Back To Black

Refresh the brand visual identity by returning to its simple, mid-century roots. Create a brand that looks timeless because it actually is.

Execution:

After various owners, renovations, and revisions throughout the decades, we dreamt of restoring the hotel’s identity to its original state: timeless and true. Fusing elements from the Belmont’s opening era with an air of modest mystery, we brought to life a new chapter of the hotel's future by uncovering what was already there.

 


 

A Visual Testimony

Let the property itself do the heavy lifting by creating a photo and video library that immerses viewers in the Belmont experience.

Execution:

We shot both photo and film to explore and document the natural beauty and attention to detail that went into the Belmont Hotel at its inception that still exists today.