Case Study American Airlines

How do you make in-flight dining an appealing proposition? By combining vivid imagery of fresh ingredients with dynamic aircraft visuals to engage the senses and the appetite.

Flagship Menu

Develop the 2016 Premium Cabin menu system for use in International First and Business Class.


By combining the form of a jet engine with food imagery that evoked similar shapes and forms, we evoked the singular experience of in-flight dining.


Additional Concepts