Case Study Phillips Creek Ranch

How do you transform an 800-acre, single-family farm into a miniature city with 2500 residential lots? By portraying a rich family history to a new generation of families. Phillips Creek Ranch has seen a lot in its 85 years. Our mission was to help prospective homebuyers see the history alongside their own futures.

Identity

Pay homage to the original brand identity and history, casting it in a light that compels and engages a modern audience.

Brochure

Tell the story via the web and drive homebuyers in the surrounding areas to reach out, make a visit, and buy their new home.

Digital Marketing

Build a strong search engine presence. Drive traffic to the website. Develop qualified leads. Sell houses.

Identity

Pay homage to the original brand identity and history, casting it in a light that compels and engages a modern audience.

Execution:

We took care to maintain the heritage of the brand and the Phillips family legacy. The design language was inspired by the cattle branding alphabet and an archive of vintage photography that portrayed the property at various stages throughout its lifespan.

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Brochure

Tell the story via the web and drive homebuyers in the surrounding areas to reach out, make a visit, and buy their new home.

Execution:

The website design utilized ample whitespace and big type to portray the sweeping scale of community. We incorporated onsite and offsite SEO, link building, and lead tracking to drive traffic, and conversions.

Original Stud Farm Expectation Brochure

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Master Plan Community Brochure

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Digital Marketing

Build a strong search engine presence. Drive traffic to the website. Develop qualified leads. Sell houses.

Execution:

Tractorbeam began the Search Engine Optimization engagement with an in-depth website audit. After implementation of the audit, we conducted ongoing SEO to update and expand the keyword universe using technical SEO elements, on-page content, and off-page SEO to continually improve visibility in search.

87%Rise in organic traffic YoY
42%Conversions YoY
1st
Search engine rankings for top priority keywords

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