C.O. Bigelow
C.O. Bigelow is America’s oldest apothecary. The 170-year old brand, owned by The Limited, was in need of an outside marketing partner to provide brand development services for their nine stores.
Challenge
Bring a 100-year old brand to the 21st century while maintaining the integrity of its character and tradition.
Execution
Tractorbeam developed a brand essence book to drive the brand rebirth. Later development included monthly window display design and production, the development of a quarterly newspaper, and store environmental signage. Throughout the year, we worked in concert with their internal team on product development and private label packaging.
Bring a 100-year old brand to the 21st century while maintaining the integrity of its character and tradition.
Execution
Tractorbeam developed a brand essence book to drive the brand rebirth. Later development included monthly window display design and production, the development of a quarterly newspaper, and store environmental signage. Throughout the year, we worked in concert with their internal team on product development and private label packaging.
Slide 1-11 Identity/brand essence
Slide 1 Store design, Slide 2-3 Product design, Slide 4-11 Store promotional signage, Slide 12 Direct mail, Slide13 Newspaper, Slide 14 Brand identity, Slide 15 Gift card, Slide 16-19 Store wayfinding signage